1 | Why the World Needs Attention Hero
• Global learning crisis: Post-pandemic studies show >30 % of K-12 students struggle to sustain focus for even 10 minutes, eroding academic outcomes and teacher morale.
• Parents & schools are searching: The after-school tutoring market alone will hit $480 Bn by 2028; yet most solutions ignore the root problem—cognitive attention.
• Attention Hero™ advantage: Our AI-adaptive app delivers 10-minute “focus sprints,” bio-feedback, and game-based rewards that have raised on-task behavior +42 % in pilot districts within eight weeks.
________________________________________
2 | What Makes MindSpring Different
Details Traditional Ed-Tech MindSpring Attention Hero™
Personalization Static grade-level content Real-time adaptive difficulty & neurofeedback
Engagement Passive videos/quizzes Gamified quests, streaks & class-wide leaderboards
Evidence Limited research IRB-approved pilot; Baylor & Northwestern researchers on board
Roll-out Time 2–3 months < 1 week from license to first student log-in
Outcomes Tracked Test scores only Attention index, SEL metrics & academic lift
________________________________________
3 | The Partnership Model
Role Ideal Partner Profile Revenue Path 5-Year Opportunity*
Country Master Partner Ed-tech distributors or school networks with national reach • Exclusive rights US $25 M+
• 70 % of local gross profit
Regional Franchisee Proven K-12 service providers • Territory licenses US $3 M+
• 60 % gross profit
School Channel Partner Curriculum companies, textbook reps • 20 % referral fee on annual SaaS contracts US $1M+
*Assumes 200 schools, avg. 500 students, US $6 ARPU/month, 10 % annual churn drop
MindSpring support: onboarding & sales playbooks ▪ branded demo portal ▪ 24/7 tech support ▪ co-op marketing fund ▪ research collateral for grant proposals
________________________________________
4 | Why Partner Now
1. First-mover moat – Secure exclusive territory rights before we open the next cohort in Q3 2025.
2. Recurring SaaS margins – 80 % gross margin after year 1; zero hardware logistics.
3. Policy tailwinds – UNESCO & NEP 2020 highlight social-emotional and executive-function skills as compulsory learning outcomes.
4. Proof in market – 10,000 paying users, 94 % renewal intent, and pilots underway with three U.S. districts.
________________________________________
5 | Next Steps to Launch
1. Intro Call (Week 0): Align on territory goals & eligibility checklist.
2. Term Sheet (Week 1): Sign LOI; lock exclusivity with refundable deposit.
3. Enablement Sprint (Weeks 2-3): Sales certification, sandbox access, localized content.
4. Pilot School (Week 4): Live demo in flagship school; collect impact data.
5. Scale-Up (Month 2 onward): Joint marketing blitz, conference co-booths, and quarterly business reviews.
________________________________________
6 | Invitation
“Imagine every student in your country mastering the art of focus—turning distracted minutes into inspired learning. Join us in making that future the new default.”
Reply to this email partners@attentionhero.us—or schedule a discovery call at calendly.com/attentionhero—to reserve your territory before the window closes on Sep 30, 2025.
